LAFC’s Crest Coming Out Party Recalls LA’s Art Deco History


Major League Soccer’s newest expansion club, the Los Angeles Football Club unveiled their badge and colors on Thursday afternoon in LA, hours before the MLS schedule reveal.

The club, which plans to begin MLS play in 2018, will sport the colors black and gold with a hint of red. The crest, designed by Matthew Wolff, features a black and gold shield derived from the city seal of Los Angeles and has a wing stemming from the “A” in LA which Wolff describes as “the universal symbol of speed, power and mobility” while “paying homage to the City of Angels.” What makes the logo special is the monogram on the logo which has plans to be removed and used as a secondary logo in the future.

“The wordmark is set in Neutraface — an elegant and versatile Art Deco-inspired typeface based on the signage of architect Richard Neutra. This typeface is a nod to Downtown Los Angeles’ rich collection of Art Deco buildings, dating back to city expansion in the 1920s”, Wolff wrote on his website.

LAFC also announced that actor Will Ferrell joined the club’s ownership as the 26th member. The club’s ownership features the likes of United State’s women’s soccer legend Mia Hamm, basketball superstar Magic Johnson, and MLB star Nomar Garciaparra.
Check out the explanation of new logo and gear below. Those interested can shop LAFC gear here.


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